What grace ai does, who it is for, and how it works.
grace ai is software for fashion brands. Your team uploads garments or 3D samples, picks a model and a scene, and creates photorealistic stills and video for campaigns, lookbooks, e-commerce and social. No shoot, no model booking, no studio day. The models are trained on fashion, so fabric, fit and drape hold up under scrutiny.
Software. Nobody at grace ai takes a brief or produces visuals for you. Your team logs in and creates the visuals itself, usually with a first look within minutes. The name describes the studio you run, not a service you order.
A campaign shoot typically runs between EUR 50,000 and EUR 500,000 once models, location, crew and reshoots are counted, and it takes weeks to plan. Brands using grace ai report about 80% lower cost per campaign, and hours instead of weeks.
Pricing depends on how many visuals you produce and whether you need exclusive models. The team quotes it in a personal demo, which you can book at https://gracefashion.ai/book. Measured against a shoot, brands report about 80% lower cost per campaign.
Yes. Upload the packshot or ghost-mannequin shot, choose a model and a scene, and the garment is on a body in minutes. The same garment then runs through as many variations as you need: new pose, new location, new model.
Yes. Once you choose a model, that model stays identical in the studio, on location and in motion. This is where most AI imagery fails and why brands stop after one test. With grace ai the lookbook, the ads and the Reels show the same face.
Yes. You choose from every body shape, age and skin tone, or define exclusive models that only your brand uses. Casting becomes a setting, not a booking.
Yes. Any still becomes a short clip: the model walks, turns, the fabric moves. Model and garment stay consistent with your stills, so there is no separate video production day.
Yes. grace ai works from 3D samples, so campaign, lookbook and shop imagery can be ready before the first piece is sewn. Sample production and photography drop off the critical path to market.
The first visual takes minutes. A complete lookbook takes about 24 hours, compared to several weeks for a shoot with planning, casting and retouching.
In the EU, the transparency rules of the AI Act have applied since August 2026. They ask for AI-generated images to be recognisable as such where they could be taken for real photographs. Many brands add a short note in the caption or on the product page. How you label is the brand’s decision.
No. Designers and marketers work directly in the tool. There is no prompt engineering to learn and no engineering support needed.
Most tools are built for one shot: the garment on a model against white. grace ai is built for the whole campaign: the same model across stills, video, studio and location, plus exclusive models and 3D-sample input. Side-by-side comparisons with Botika, Graswald and Nano Banana are at https://gracefashion.ai/blog.
grace ai is built by AI.Worx GmbH, a German software company in Barbing near Regensburg. As an EU company it operates under the GDPR. The privacy policy at https://gracefashion.ai/dataprivacy documents how data is handled.
Book a personal demo or explore the blog for guides on AI fashion content creation.